After a year of record operating profits carmaker Seat is planning to update all of its car models to counter suggestions that it might stop making cars carrying the Seat logo.

Refreshed versions of the Arona and Ibiza were revealed at the company's annual financial results conference, featuring updated front ends and enhanced technology. The Seat Leon will also undergo updates and is set to debut before the end of 2025, with a new plug-in hybrid powertrain with a larger battery for a longer electric driving range of around 60 miles.

The lifecycle of the Ateca will be extended with a series of updates.

Looking ahead to beyond 2030, Seat acknowledges the necessity to electrify in order to remain competitive. There have been reports suggesting that the Seat brand could be shut down so that the company can focus more on its profitable Cupra division.

With its sharper styling and sportier brand positioning, Cupra has enabled Volkswagen Group to sell what are effectively the same cars as Seat but at higher list prices